BRAND CAPITAL
A premium hotel chain planned to update the visual style of its events and internal communications. The goal was to align the brand’s values with the atmosphere of Eastern hospitality.
TASK
- Develop a visual concept for the chain’s events.
- Create a design package for different types of events: business breakfasts, gala dinners, team-building activities.
- Maintain a consistent style while adapting to various locations.
SOLUTION
The team developed a new brand identity, including signature décor elements, typography, and a color palette reflecting the aesthetics of Dubai — sandy tones, gold accents, and minimalist details.
Templates were created for stage design, invitations, and digital materials.
The result is a cohesive visual identity across all events, enhancing the perception of the brand as modern and sophisticated.
Templates were created for stage design, invitations, and digital materials.
The result is a cohesive visual identity across all events, enhancing the perception of the brand as modern and sophisticated.
Discuss the project
Art of hospitality experience