BRAND CAPITAL
A young premium-segment fashion brand was preparing to enter the UAE market. The main goal was to build brand recognition, attract an initial audience, and visually highlight the brand’s aesthetics through content and an event presentation.
TASK
- Develop an SMM strategy for the local market.
- Convey the brand’s atmosphere through digital and offline tools.
- Increase engagement and generate organic interest in the collection launch.
SOLUTION
We created a content strategy focused on visual aesthetics and storytelling.
On the launch day, a private show was held in a boutique space in Dubai, featuring a fashion presentation, tasting experience, and a photo zone.
Content was captured in real-time — photos and videos from the event were used on social media the same day.
The result — a 25% increase in followers within the first week after the launch, a 60% growth in post reach, and a significant boost in audience engagement. The project established a recognizable visual code for the brand and laid the foundation for further promotion.
On the launch day, a private show was held in a boutique space in Dubai, featuring a fashion presentation, tasting experience, and a photo zone.
Content was captured in real-time — photos and videos from the event were used on social media the same day.
The result — a 25% increase in followers within the first week after the launch, a 60% growth in post reach, and a significant boost in audience engagement. The project established a recognizable visual code for the brand and laid the foundation for further promotion.
Discuss the project
Fashion brand private launch